Completed in record time – five weeks from start to 200 printed copies – this report demonstrates the excellent research conducted at Monash Biomedical Imaging, as well as its capacity to support nationally and internationally competitive discovery and translational science.
Monash Biomedical Imaging (MBI) is a research technology platform based at Monash University (Victoria, Australia). They provide biomedical imaging across a range of modalities such as Magnetic Resonance Imaging (MRI), Positron Emission Tomography Computed Tomography (PET-CT) and the newly installed PET-MR. They have a staff of over 30 and support and conduct research into and using this equipment. Their activities and infrastructure have been funded through government, university and philanthropic grants. They require a succinct and effective method to communicate their activities to their wide range of stakeholders (government officials, funding bodies, researchers, research participants and the university).
Working collaboratively with the senior staff and administrators at MBI and their Linked Laboratories, we developed each section of the report in parallel – including cloud-based collaborative editing tools. We also included copywriters and graphic and web designers to generate suitable written and graphic materials. Our copywriters have scientific experience and are adept at translating geek-speak into everyday concepts.
In five weeks, we created a 48-page annual report that is available in print and also on the MBI website. Throughout the report there are series of QR codes (bar codes) that allow readers to access additional material on-line via their smart devices. As part of the annual report development process, we worked with researchers across MBI to develop short cases (almost like a blog) about their research. These cases complement the annual report and have enabled the MBI website to be a richer source of MBI research stories (i.e. creating a series of destination webpages).
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