We all know that:
• research translation is hard;
• it is difficult to find and maintain collaborative research partners (no matter where they are from);
• grants are difficult to come by; and
• industry partners seem disinterested in our work.
However, one of the ways to overcome some of these problems is to have an online presence. A presence that makes us accessible. A presence that attracts rather than one that repels. A presence that encourages our ideal partners to propose or engage with our ideal projects.