Social Media for Life Sciences - Workshop 1

In the first of two workshops covering the life sciences industry, the BioMelbourne Network arranged a panel of experts to provide their opinions and experiences on social media use. Here's what I got from it.

Three applications that I'll look further into:

  • TweetDeck to manage twitter - I use HootSuite but will check out TweetDeck.
  • Partnering360 - as a customer relationship manager (CRM) integrated with some social media management, specifically for the life sciences industry.
  • Twibbon - a ribbon to show or enable your support of a cause. I suspect it would be particularly good for the not-for-profit sector.

My take on the day

Michelle Gallaher (@biomelb) let us all know about the Victorian Bioportal (@BioPortalVic) and established #SocMedBio as the tag for the day's activities. Of course, we were latter to find out from @Dr_Krystal (Dr Krystal Evans) that perhaps all conferences, events, workshops should have tags advertised as part of event promotion. Was that an opportunity missed by BioMelbourne Network? Cancer Council Victoria really worked their tag (#CCVBlogDay) for their social media event.

Penny Fannin (@pennyfannin) provided her insights on the Discoveries Need Dollars Campaign and associated #protectresearch tag. She cautioned against the use of too many social medial channels and the time that can be spent trying to maintain a presence. As an organisation (or even as an individual), the key to managing social media is knowing what you would like to achieve. Benefits of social media (cited throughout the day) included:

  • strengthening relationships with staff, collaborators, clients, suppliers, general public
  • increase visibility/profile (a double-edged sword as Qantas found out)
  • crowd sourcing
  • organising individuals, groups, events etc.

Krystal Evans has managed to build a large twitter following and argued that researchers funded with public money should be more active on social media. It seems as though the impact of social media participation for Krystal has been a positive one - I wonder how much of that comes from or translates to her capacity and capability to undertake research and/or attract funding?

For us newbies, Douglas Prestell (@b3llth3cat) suggested a staged approach to using social media (that I quite liked):

  1. listening - what are your peers, competitors, people you like saying?
  2. planning - what are your aims if/when you participate. For some this also extended to planning what you will tweet and when (for a whole year!)
  3. execution - get in and have a go

Mark Summerfield (@patentology) showed how you can lead your organisation into social media, while also building your own profile/identity. He also provided some really nice analytics on web page visits and referrals from different marketing sources (email, twitter, LinkedIn, RSS feed). I think they were all built with Google Analytics.

There was some irony to the final presentation (driving social media) when the MAC refused to work (I thought they just worked?)! Michelle Nicol (@mixhelle) did great job on an unfamiliar keyboard (European layout) on a PC.

Want the presentation slides? So do I. The BioMelbourne Network assured us they will be available shortly. So, what did you get out of the event?


0 # crm software 2012-06-28 11:11
I'm not sure if those analytics on web page visits were all built with Google Analytics, there are some similar tools on the web too.
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